Painted a 30m long mural, and brought it to life with animated AR

In Brussels, Belgium for the TalkCEC gallery, we painted a mural about the ocean, its magic, its unknown and its problems caused by mankind.

Every time an element is painted blue, there is a conversation to be had, either positive or negative. Adults and children can now dive into learning about the human footprint of the ocean, its way to heal itself and how deep sea creatures have adapted.

Thanks to Talk CEC for giving us this opportunity.

How AR Treasure Hunt was made

For Vidsy, Reves’ previous media agency, we made a custom immersive and playable AR Treasure Hunt.

Within two rooms of the office, every object was the same, but that morning a game was built to find the 6 objects that had their own AR filter. Once found, you collect a word that describes one adjective of the final secret word. Up to you to collect them all and guess the answer. We gave little hints as help like 🏀⭐️ was a Michael Jordan poster everyone knew about, 🎲🎮 was a board game cover.

The game was a huge success, the whole agency played it. The winners collected all 6 and guessed the final riddle to win their prize.